How to sell digital products successfully

Congratulations! You’ve decided to sell digital products. We’re excited for you, because we know that some of the most profitable businesses around sell digital products! Still, we know that you want your online store to be a booming success, and that you probably have a bunch of questions running through your head. For example how to pick what digital products to use, what platform to use, or even how to sell them on your own website.

Do you want to sell your digital files, or rent them? Would you rather use auto-expiring links to deliver your files so users can’t download them after a certain date? Do you prefer hosting your downloadables on your own site OR on a secured cloud platform? 

The answers to these questions often depend on each option’s advantages and disadvantages for your business. For example, if you’re worried about overloading your website with files and making your (potential) visitors wait a long time for a download to complete, you should consider hosting the files on a cloud platform like Amazon S3 or Google Drive. If you have relatively few digital products and if their file sizes are fairly small, hosting the downloads directly on the website is the standard option. Things change if your business model relies on creating expiring download links. In this case, Amazon S3 is the best option. Add the need for delivering downloads from extra-secure links, and you have a winner!

These kinds of decisions associated with digital products might be confusing at times, but hey, it’s actually easier than you might think, and that’s why we’re here! We’ve worked with tens of thousands digital product businesses and know exactly what the best ones do to make sure they remain profitable month after month, year after year.

So let’s look at the exact steps you can take to launch a successful digital product business.

Types of digital products to sell successfully

Digital products have a wide range of possibilities. Audio files, e-books, checklists, downloadable workbooks, printable patterns, mobile software,  desktop software, subscriptions, and creative assets like fonts, illustrations, and PSD files are all examples of possible digital goods. But what’s more profitable nowadays?

Online courses

The global e-learning market is expected to be worth $325 billion by 2025. Online courses are ideally suited for in-depth content, which is always in demand — for years and years, maybe even decades down the line. However, from producing a presentation to shooting a video walk-through, they need considerable effort up front. 

But you’ve got this! Start with learner outcomes when designing courses. What do you want the student to know or be able to achieve at the end of the course? You can use quizzes, knowledge checks, and interactive exercises to spice things up and keep the courses interesting.

Websites like Coursera and Udemy are perfect examples of truly successful online courses.

Digital art

Digital art appeals to artists because it can be adapted to other mediums. And unlike a canvas painting, a single piece may be sold multiple times.

The most common way to sell art online is through digital art that clients can download and print. You can even be creative and add items like coloring pages, guided drawing patterns, and phone wallpaper to your store.

Other examples of digital art products include:

  • Planners
  • Mockups
  • Greeting cards for weddings, birthdays or other special occasions
  • Wall art
  • Children learning materials
  • Clip arts
  • Stickers
  • Video game assets
  • Branded packaging

You can sell digital solutions to a certain audience’s common pain points and demands. Some examples of such digital products might include:

  • Marketing strategies templates for entrepreneurs
  • Résumé templates for job-seekers
  • Business-oriented mobile apps
  • Brochures, flyers, posters, and other graphic design templates
  • Photoshop filters and plugins for media editors
  • Icons, fonts, or UI/UX kits for web designers
  • Lightroom photo presets
  • Crochet/knitting/embroidery/sewing patterns
  • Social media post templates

If you already run a freelance career, it’s worth thinking about how to turn your skills and services into digital products to generate passive income.


The digital publishing sector is quickly expanding. E-book revenue in the United States was expected to reach 1.1 billion dollars in 2020, up from 983.3 million the previous year.

The beauty of it is that you may write about anything. Are you interested in self-publishing a romance novel? How about a short story? What about a book of poems? Anything is possible.

If you have the talent and expertise, no niche is too little, and no topic is too broad for internet publishing. You can sell PDFs directly on your website or through an existing marketplace.

Licenses for digital assets

There’s a global ecosystem of licensable digital assets published by creatives for other creatives to use in their work. These include stock photos, video footage, music, sound effects, and more.

You can charge for the use of your images, videos, audio, and other digital products in your own store and through internet marketplaces like stock photo sites by selling licenses to individuals and corporations.

It’s easier to come up with assets to generate if you start with the needs of your target audience. Begin by considering what assets they’d like to get so you can create high-demand products and make them easier to sell.


We all use apps and software daily, from ones that remind us to drink water to ones that track our media libraries or keep our passwords protected. But have you ever considered making your own? If you’re a programmer, developing software, mobile apps, or online apps has the potential to be a profitable market.

In almost every category, competition is fierce. The key is to discover issues with current products and develop a solution that addresses those issues. To put it another way, what do you have to give that others don’t?

How to go about creating a digital product in the first place?

The critical question is: What will you sell? Hopefully, the list of digital products we presented above gave you some inspiration, but you’ll need to dive deeper. Consider the following questions:

  • What am I passionate about?
  • What abilities do I possess?
  • Is there anything I can do to solve existing problems?
  • How can I put my skills to work for potential clients?

It’s great to have a brilliant concept, but you’ll need to go through brainstorming, research, and a validation process if you want it to sell. Here’s how to make the best digital material for selling:

1. Brainstorm

To begin, generate ideas and write them all down. Don’t be too harsh on yourself — you don’t have to come up with the best digital items on the first try. Bad ideas can lead to brilliant ideas and vice versa. Overthinking is a big no-no when it comes to brainstorming.

If you’re simply in it for the short term to cash in on a trend or earn a quick profit, a super quick brainstorming session may suffice, but your product probably won’t succeed for long.

2. Research

Market research can appear to be a daunting subject. It doesn’t have to be that way. It all boils down to taking the time to learn about existing items in your sector, as well as who your clients will be and what they’ll anticipate from your offering.

For example, if you’re an author, think about what your readers expect in terms of the substance of your book. How you present it and the price you charge are also important factors to consider. Any product is in the same boat.

Enter your concept into your preferred search engine. Consider keyword data, forums, and social media sites, as well as blog entries and existing items. Reddit, Twitter, and Facebook Groups, in particular, can be great places to find out what’s going on in a given specialty.

There’s a good possibility you’ll find something similar to what you’re looking to sell. Don’t be discouraged! Almost every idea boils down to execution; all you have to do now is figure out how to stand apart.

3. Validate

Before you devote too much work to your digital product idea, you should validate it and ensure it’s viable. The last thing you want to do is put a lot of time and money into a new endeavor without knowing if it will succeed.

While figuring out how to sell digital products, there are a few techniques to validate your idea:

  • Keyword research: To determine how many people are searching for your topics, use a keyword tool. It will give you a sense of the size of each opportunity.
  • Google Trends: Look for themes that are becoming more popular. Those opportunities will definitely continue to expand.
  • Feedback: Make direct contact with your customers via email or social media. A poll or survey is a terrific approach to get feedback.
  • Work your way up: Experimenting with a lesser version of a concept with space for expansion is sometimes the quickest approach to validate an idea. The goal is to put something out as soon as possible so that you can test your idea and grow from there.

4. Get to know your target audience

By identifying a specific “person” from these faceless audiences, you’ll be able to drive significantly better marketing results and more sales. Creating a customer persona (aka buyer persona) lets you do this. Your ideal customer persona holds all the information you need about your potential customers and helps you get your branding and messaging just right. It has details about their age, gender, what they do for a living, what they do in their free time, their goals, and more.

Below is an example of a customer persona for a flower delivery business. When you know your ideal customers this well, you can better tie your products to their needs and goals. You can also discover additional digital product ideas that might be relevant to them.

get to know your audience to sell digital products succesfully
Customer persona

To create your customer persona, you can use the same format and write what you know about the people who would buy from you. Research is essential to gain a better understanding of your market and to learn more about your ideal customers. But how do you go about this research? Easy peasy. Just follow the steps from this persona creation tutorial.

Let’s say you have a nutrition-based business and one of your products is a digital meal planner. Through research, you find that your buyer persona is a 30-something American woman who’s interested in eating healthy and cooking her own food with fresh ingredients. She’s working a full-time job with an active lifestyle, so she prefers recipes of medium difficulty and that don’t require more than half-an-hour to make. She also likes food that both tastes and looks good. 

Now, ask yourself where you’re most likely to find people who match this profile. The answer is most likely to be Pinterest, which is a very visual platform, perfect for getting inspiration. Therefore, you’ll need a good presence on the platform to be able to market your meal planner to the target audience. 

Also, considering the traits of the buyer persona, make sure to customize the product’s landing page accordingly and pay attention to the product’s design as well. 

Just to give another quick example, if you’re a business that sells IT/SaaS stock imagery and you discover (among other things) that your ideal buyers are businesses that are heavily invested in content, you’ll probably have to use content (such as a blog) to bring them to your offering. 

You might also want to build visibility on their popular hangouts — by guest postings on popular blogs, for instance. Or you might decide that while you sell IT/SaaS stock imagery, you want to target the high-end web graphic design agencies or the most experienced designers they hire.

Here’s more on what you can do after you’ve segmented your market and identified your ideal persona.

5. Carve your niche

The market for digital products — just like the market for physical goods — has many segments. And your product can’t be a good fit for each.

For context, let’s say you create digital planners. Now, list the many different kinds of digital planners there can be. Here are a few examples:

  • A minimalist digital planner
  • A feminine digital planner
  • A business digital planner
  • OneNote digital planner
  • A digital planner for iPads
  • A planner for a Mac
  • A digital planner for Windows

And we’re only getting started. 

Your digital planner may be right for only one or a select few of these segments, not for all.

After you have clarity, your goal is to become the go-to digital store for your type of digital planner. This is also your UVP (unique value proposition) — your single most important marketing message that speaks directly to your target customers.

Entrepreneur and author Steve Blank gives this helpful template for writing a UVP: To put all this in perspective, look at this UVP for a digital planner:

sell digital products
Digital business planner

Notice this digital planner seller’s UVP:

“A must have for the online business owner.”

As you can see, this seller’s UVP is personalized for its customer persona (business owners). 

Also, the copy reinforces the many ways the product taps into its target customer’s desires around wanting to stay productive (even on the go) or making the most of their time. Because the market for the most profitable digital products is very competitive, you need to think about branding from the very start. See how your product compares to and differs from your competitors’ digital products, then translate that into a clear UVP and brand messaging. 

Here’s a step-by-step tutorial on how to go about doing this.

What’s the best platform to sell digital products?

These days, anyone can open an online store. Selling digital goods has never been easier, thanks to e-commerce platforms. But if you’re selling digital downloads, which platform should you use?

1. Shopify

They are well known for being an all-in-one e-commerce solution. Shopify, arguably the most popular platform globally, allows you to sell any product you want. 

With Shopify, you can tailor your sales experience to your company’s needs, with various styles to choose from and a variety of marketing tools at your disposal. Before you start using the service, you can take advantage of a free trial to discover how it works.

Shopify has features that help digital sellers, such as:

  • Over 100 free as well as premium themes
  • Custom editing options for your web pages
  • Support for mobile commerce
  • Unlimited bandwidth and hosting
  • Subscription and membership options
  • The ability for users to buy and download digital products
  • Advanced plugins and extensions
  • Various checkout options and payment tools
  • Abandoned cart recovery
  • Marketing features and email access

2. Podia

Podia is dedicated to the sale of digital items online, enabling you to sell everything from online learning courses to digital subscriptions. You can offer your skills, materials, and other services.

The beautiful thing about Podia is that it seeks to replace a variety of other products in your sales environment, such as your email marketing and messaging tools, as well as your online store building service. Here are some features:

  • Website building functionality
  • Custom URL
  • Free migration of content
  • All-around support
  • Messaging for customer service
  • Email marketing and drip campaign tools
  • Membership site support
  • Online courses
  • Digital downloads

3. Gumroad

Gumroad is a platform dedicated to assisting artists, writers, teachers, podcasters, and more. It makes being rewarded for doing and selling what you love, whether it’s books and comics or music, a lot easier.

Gumroad is free to join, which is a nice perk, and you can accept a variety of payment methods. The software includes everything from an affiliate center to increase your online conversions to a very user-friendly interface for video hosting and gated content. The following are some features:

  • Support for various payment types
  • Subscription and payment plans
  • License key generation options (for selling software)
  • Embeddable checkout buttons
  • Customizable checkout pages
  • Discount and coupon generation
  • Affiliate marketing tools and management
  • User-friendly interface

4. Sellfy

Sellfy is a popular and affordable alternative for selling digital and physical things online.

You can sell customized shirts and apparel, music, and digital downloads, among other things. Most importantly, Sellfy includes an incorporated visual builder that assists you in getting your store up and operating as quickly as possible — minimal coding skills necessary!

These are some of the most popular features:

  • Multiple payment options
  • Mobile optimization
  • Shopping cart support
  • Subscription models
  • Patreon integration
  • In-depth analytics
  • Embeddable buttons
  • Easy-to-use visual builder
  • Custom domain
  • Multiple store languages

5. Payhip

Payhip is a global e-commerce network with more than 130,000 sellers. You can sell various digital products on the site, including e-books, subscriptions, software, and music.

Although the customization options for client store sites are restricted, the layout is comparable to Pinterest’s.

If you have your own blog or website, or if you want to sell directly on social media, Payhip makes embedding the checkout and shopping cart exceedingly simple. Even better, you can customize these features to match your company’s branding.

With Payhip, you can do the following:

  • Create your own affiliate program
  • Add discounts or coupons
  • Run promotional campaigns
  • Limit downloads for customers
  • Offer license keys for software
  • PDF-stamp onto purchases to prevent illegal sharing
  • Sell memberships with multiple plans
  • Sync your customers to your mailing lists

Ready to start selling digital products?

Selling digital products online can make for the main backbone of your income, or a nice supplement as a side hustle. The choice is yours!

While it’s not a bad idea to explore selling on third-party marketplaces, we highly encourage having your own website to sell your digital goods. This way, you’ll have more direct influence over your customer’s relationship. You can also avoid paying a hefty service fee, which many sites charge.

Setting up a store for selling your digital products

The first step toward selling digital products is to build an online store or website. Fortunately, you have several options:

You can join online marketplaces like Etsy or Amazon. 

When you join these platforms as a seller, they let you tap into their established audiences and charge a commission on each sale. In other words, you’re a renter and you don’t really own your store. 

Some of the major challenges you face in this case are that you have to get noticed, you are competing with established sellers, and you have to adhere to the marketplace’s terms of service. Also, as these platforms handle the delivery, you don’t get access to your customers’ emails. This limitation alone rules out this option for most digital sellers. After all, if you don’t have a list of your current customers, how can you reach out to them with marketing offers? How would you announce new product launches to them? And how would you keep them engaged if you can’t email them when you post new content? The email channel generates $42 for every dollar spent. Think about it!

Get Download Monitor’s Complete Extensions Pack and build (and fully own) your email contact base, so you can:

✓ Reach out to your email leads with promotional offers 
✓ Collect feedback on your current offerings
✓ Keep your customers engaged so they turn into lifetime buyers

Download Monitor

Grow your audience, track download performance, and convert your traffic into email subscribers with an easy-to-use digital downloads solution for WordPress.

You can sign up for a service like Shopify, WooCommerce or BigCommerce. 

Another option is to create a digital store using an e-commerce platform. Even though these services are easy to set up, costs add up fast. 

First, their fees can feel a little steep, especially if your business is just starting out. Second, you need to buy extensions for simple things like offering coupon codes or building your email list. And even after you’ve established a solid email list, you’d still be boxed inside your platform’s capabilities.

As an example, let’s focus on Shopify. In addition to its basic ($29/mo) plan, you’ll also need to invest in a digital products solution like Easy Digital Products, a third-party app for Shopify. This app, in particular, starts at $9.99/mo (for stores that sell up to 10 products), and you get just 1GB of storage. This amounts to about $40/mo just for the basic infrastructure (Shopify + a basic plan for a solution like Easy Digital Products). Beyond these, the more extensions you need, the higher your costs go up.

(Easy Digital Products does offer a free plan that allows you to sell up to three products. But as you can probably tell, you’ll outgrow it in no time. Besides, it doesn’t unlock the full solution, and Shopify’s fee still applies.)
With a solution like WordPress, in contrast, you can start your downloads store by just paying for a domain name, hosting, and an annual subscription to Download Monitor’s Complete Extensions Pack. It has everything you need to run a full-featured digital products business.

Get Download Monitor’s Complete Extensions Pack now

You can go with digital product sales platforms like Gumroad, Payhip, SendOwl, and Podia, among others. 

These platforms are built exclusively for selling digital products. But the majority offer very limited features, and most lack important elements like a blog. Additionally, most of the full-featured ones are very expensive. The fee for every sale can also be a problem. GumRoad, for instance, charges 9% on every sale plus 30¢. 

Also, GumRoad’s pricing structure varies based on how much money you’ve made with it. Getting that 9% down to 2.9% means you’d have to accumulate a total sales volume of $1,000,000. Certainly not impossible, but you’ll be handing over a steep percentage of your sales to Gumroad for a few years. 

What if you could pay a flat yearly fee and just reinvest the remaining profits into your marketing efforts?

Forget commissions and fees!
Own 100% of what you earn with your digital product sales with Download Monitor.

Download Monitor

Grow your audience, track download performance, and convert your leads into paying customers with an easy-to-use digital downloads solution for WordPress

How to create a WordPress website to sell digital products

Alternatively, you can start selling digital products by creating your digital products store on WordPress. With WordPress, starting out is easy. The domain name and hosting are usually the only costs you have to pay when you first start out. WordPress provides a big bunch of plugins designed to help you organize your files and manage your products.

Best free WordPress themes for selling digital products

Having an appropriate theme will make your site much more appealing when selling digital downloads. Here are our top three picks for the best free WordPress themes:

1. Hoot Ubix

Use this multipurpose theme to showcase digital products. It integrates seamlessly with WooCommerce and allows you to adjust your website’s look effortlessly.

There are lots of options for customizing the homepage, as well as various patterns, photos, and textures to use on your site. This theme allows you to customize the appearance of your site to meet your branding needs.

Another advantage of this free WordPress theme is that it strongly emphasizes boosting your website’s page load speed. This means that both the customer experience and search engine bot exposure will be excellent at all times.

2. Gutenshop

Gutenshop gives you a lot of flexibility when it comes to customizing your WordPress site to fit your company’s needs and product line. It’s a terrific way to sell digital goods.

The theme has a powerful page builder that will allow you to customize your site to your liking. You can modify your homepage by adding products, grids, and other information as necessary.

You can also use the theme to establish a shop with a one-page checkout option.

3. Digital Download

This is an excellent theme to test out if you’re utilizing the Easy Digital Downloads plugin to build up your e-commerce site. This theme is suitable for various digital products, including e-books, music, software, photographs, and more.

The theme’s design will improve your conversion rate by placing call-to-action buttons strategically. Furthermore, the plugin includes a mobile-responsive design that ensures that your customers have a great browsing experience regardless of the device they’re using.

As a side note, while these themes come with free versions, they’re quite limited. The premium plans come equipped with more functionalities. So if you want to expand your online business, it’s a good idea to invest in quality packages that best suit your needs.

Selling digital products with Download Monitor

In fact, to set up your digital products store with WordPress, all you need is a free plugin like Download Monitor. Download Monitor lets you upload your downloadable products to your library and charge a fee for each download. Currently, Download Monitor works with PayPal — but there are plans to add support for Stripe and more payment gateways very soon!

Selling digital products with Download Monitor is as easy as one, two, three.

First, describe your product. Go to your WordPress dashboard > Shop > Add New Product.

Adding a new product with Download Monitor
Add a digital product

Set a price:

Then add your digital files. Click on Downloads and you’ll be able to add your digital product.

Publish and done!

The shop feature in Download Monitor is disabled by default. For more info on setting up your shop with Download Monitor and enabling the feature, read this article.

Of course, you still need to connect it with your payment accounts, but you get the drift. It’s easy.

Where Download Monitor shines is when it comes to reporting. None of our competing solutions offer in-depth stats on downloads: which pages generated the downloads, which product categories, and so much more. 

download monitor reports
Reporting section

While other platforms charge you for having a blog, going with WordPress means you get a blog — for free — out of the box. And as we all know, content marketing is the single most cost-effective customer acquisition channel. 

What’s more, by going with WordPress, which currently powers over 40% of the total number of sites on the Internet, you get access to over 55,000 plugins, many of which are completely free!

With WordPress, you own your digital products store and branding — 100% of the time.

PayPal is by far the most popular option when it comes to payment alternatives. It allows you to send and receive money from virtually anywhere. Integrating it with your WordPress website adds even more functionality by allowing you to accept payments for your products and services straight from your website.

Attract, build, and nurture your community

For long-term success selling digital products, you need a digital marketing plan that helps you build a steady and engaged customer base. There are three parts to this; let’s look at each…

Attract qualified leads to your digital products store

To help people find your products via search engines like Google, use the right keywords inside your website copy (SEO!). Also, use them in your title tags, headlines, URLs, product titles and descriptions, and page meta-descriptions. Optimize your images with descriptive alt tags as well. Also, create a page for every product you sell. To get your site architecture and on-page optimization right, closely follow your top-ranking competitors.

Social media platforms are another source of leads for digital products. To drive digital product sales with social media, revisit the target personas you created and figure out their popular social hangouts. Next, create a presence on each.

Another effective way to generate qualified leads for your digital goods is through content. Create a blog strategy and publish an article every week on topics your target readers search for. Start by looking at what other brands are covering.

Build your list

Just like any other e-commerce store, you need to build your list, too. The emails you collect are actually the leads you can market to. Freebies are a great way to build up your email list.

Download Monitor’s Complete Extensions pack gives you a host of extensions to collect emails. The Email Lock extension, for instance, lets you offer freebies to your users in exchange for their emails.

require users to fill in email address before gaining access to a digital product
Email Lock

In exchange for their email addresses, you can also offer discounts or coupons. Just export the list of emails Email Lock generates, import it into your email marketing software, and email your list their coupon codes!

We’ve got two more extensions to help you generate leads by gating valuable content: Ninja Forms Lock and Gravity Forms Lock extensions.

Expert tip: Place your opt-in/freebie prominently across your website! With Download Monitor, you can use shortcodes to drop your email opt-in boxes anywhere inside your pages and posts.

Create a communications plan

To keep your audience engaged, schedule regular communications to your email subscribers and social media following about the new posts from your blog.

If you don’t have original content to post, you can curate stories from the web that will be of interest to your customers and leads.

Also, plan email marketing campaigns and social media shoutouts around new product launches, updates, and special promotions like Black Friday and Cyber Monday deals.

Creating a product development plan

Just like any other online business, you, too, need a roadmap for launching new products and updates to the current ones.

For products that need regular updating (like an annual digital or printable calendar), this is a must, as you’re required to launch a new one at a regular cadence. But even for those that don’t (like a non-dated weekly schedule), this is a nice-to-have. You could launch a new product line and say “Your favorite weekly calendar — now in three more of your favorite colors.” Or, “New designs just in!” And so on.

From time to time, also think of launching customization offers. Choose customizations that you can do at scale and offer it to your tribe for a small fee. 

To get a head start on this, subscribe to your competitors’ digital stores and note how often they launch product updates. You can closely mirror their update timelines.

Expert tip: your best customers are the ones you have already! These are the easiest to upsell/cross-sell to.

Don’t forget these critical details when selling digital products

Here are a few more important things to keep in mind when selling digital products.

Usage terms and conditions: What does purchasing a download from your store entail? Can buyers resell or distribute their purchases? Or is doing so a violation of your terms and conditions? Answer these questions.

Also, communicate clearly to your users the difference between licensing and ownership. Digital sales allow users to use your product, not to own it. Different types of digital products need different kinds of protection when it comes to usage terms and licensing. Check out this Etsy seller’s terms of use. The TL;DR on the listing looks like this:


-For personal use only

-Not for any commercial use

-Can’t be resold as is or altered on its own

YOU MAY NOT share, resell or redistribute our products. Please read our policies carefully for more information on allowed uses. If you use Download Monitor to sell your digital products, you can get our Terms & Conditions extension and make your users accept your terms and conditions in order to download your files:

terms and conditions
Terms and conditions lock

Pricing strategy: If you price your digital products too low, your potential leads might discount their real value. Price them too high, and you’ll lose sales to your more budget-friendly competitors. 

For example, you can get good SEO courses on Udemy for just $10. However, a good portion of users will discount these courses’ value because of their price. 

On the flip side, other users might hesitate to take up an online course that “feels” too expensive. You get the drift. Again, return to the personas you created to understand their pricing sensibilities. Do a thorough competitive analysis when pricing your digital products. Look at the top ten competitors and get a sense of what the “going” rates are. Also, don’t be afraid to price higher if you’ve got a high-quality product or a good differentiator like a more rich feature set.

Pricing strategy: If you price your digital products too low, your potential leads might discount their real value. Price them too high, and you’ll lose sales to your more budget-friendly competitors. 

For example, you can get good SEO courses on Udemy for just $10. However, a good portion of users will discount these courses’ value because of their price. 

On the flip side, other users might hesitate to take up an online course that “feels” too expensive. You get the drift. Again, return to the personas you created to understand their pricing sensibilities. Do a thorough competitive analysis when pricing your digital products. Look at the top ten competitors and get a sense of what the “going” rates are. Furthermore, don’t be afraid to price higher if you’ve got a high-quality product or a good differentiator like a more rich feature set.

Customer service: Don’t overlook this. If you’re serious about generating repeat purchases from your customer base, offer exceptional customer service. This is especially helpful if the product you sell involves a membership or a monthly fee for access. You can use a free WordPress help desk solution (like KB Support) when you’re just starting out and upgrade as you scale.

Wrapping it up…

Just like physical product makers, once you launch a successful digital product and build a decent customer base, you can launch newer products and boost your profits.

Remember that your store plays a big role in this. So don’t sign up for just any quick solution. Instead, build your own website with flexible tools like WordPress and Download Monitor that scale as you grow.

Ready to open your digital products store with WordPress? Take Download Monitor for a spin. Download the free plugin and get all that you need to get started and upgrade once you’re ready.

Download Monitor

Grow your audience, track download performance, and convert your traffic into email subscribers with an easy-to-use digital downloads solution for WordPress.

Avatar photo
Raiber Cristian

Self-taught entrepreneur with a deep passion for learning, understanding human nature, and what drives businesses forward. CEO of WPChill. Our products are being used by over 750,000 users, every day. Connect with me on Twitter.

Start Protecting your WordPress Downloads

Protect and track downloads on WordPress... What are you waiting for?